Business Intelligence
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Drop Shipping Scoresheet · Updated: March 2026
March 2026 · Key Metrics
Revenue
£11,890
Gross sales this month
Net Profit
£3,278
27.6% margin
Orders
103
This month
Avg Order Value
£116
6.0% return rate
Total Revenue (All Time)
£105,652
Since launch
Total Profit (All Time)
£29,134
27.6% avg margin
Total Orders
915
All time
Total Customers
687
24.8% repeat rate
Revenue & Profit — 12 Months
Apr 2025 – Mar 2026
- Revenue
- Profit
Monthly Orders
Order volume with new vs returning customers
- New Customers
- Returning
Sales by Category
Revenue share
Brand Performance Scoresheet
All 20 brands · Revenue, profit, and margin breakdown
| # | Brand | Country | Revenue | Orders | Avg Order | Profit | Margin | Trend |
|---|---|---|---|---|---|---|---|---|
| 01 | PI Pikeur | UK | £18,640 | 58 | £321 | £5,590 | 30.0% | Up |
| 02 | CA Cavalleria Toscana | IT | £16,280 | 42 | £388 | £4,884 | 30.0% | Up |
| 03 | AR Ariat | DE | £14,920 | 112 | £133 | £4,476 | 30.0% | Up |
| 04 | LE LeMieux | SE | £13,450 | 134 | £100 | £4,035 | 30.0% | Stable |
| 05 | TA Tailored Sportsman | NO | £12,380 | 80 | £155 | £3,714 | 30.0% | Up |
| 06 | HO Horse Pilot | IE | £11,240 | 45 | £250 | £3,372 | 30.0% | Up |
| 07 | DU Dubarry | FR | £10,890 | 33 | £330 | £3,267 | 30.0% | Stable |
| 08 | PS PS of Sweden | CA | £9,640 | 88 | £110 | £2,892 | 30.0% | Up |
| 09 | EQ Equiline | USA | £8,920 | 60 | £149 | £2,676 | 30.0% | Stable |
| 10 | KI Kingsland | UK | £7,840 | 34 | £231 | £2,352 | 30.0% | Down |
| 11 | MO Mountain Horse | IT | £6,980 | 35 | £200 | £2,094 | 30.0% | Stable |
| 12 | RO Romfh | DE | £6,240 | 63 | £99 | £1,872 | 30.0% | Stable |
| 13 | KE Kerrits | SE | £5,890 | 100 | £59 | £1,767 | 30.0% | Down |
| 14 | EQ Equestrian Stockholm | NO | £5,240 | 89 | £59 | £1,572 | 30.0% | Up |
| 15 | EU Euro Star | IE | £4,890 | 19 | £258 | £1,467 | 30.0% | Stable |
| 16 | AZ Aztec Diamond | FR | £4,560 | 40 | £114 | £1,368 | 30.0% | Up |
| 17 | AS Asmar Equestrian | CA | £4,120 | 32 | £129 | £1,236 | 30.0% | Stable |
| 18 | CA Cavallo | USA | £3,890 | 27 | £144 | £1,167 | 30.0% | Stable |
| 19 | FO For Horses | UK | £3,240 | 55 | £59 | £972 | 30.0% | Down |
| 20 | HO Horze | IT | £2,980 | 46 | £65 | £894 | 30.0% | Stable |
| Total | £172,230 | 1192 | — | £51,667 | 30.0% | |||
Recent Orders
Latest transactions with profit breakdown
| Order ID | Date | Customer | Items | Revenue | Wholesale | Fees | Profit | Margin | Status | |
|---|---|---|---|---|---|---|---|---|---|---|
| EE-10482 | 2026-03-06 | Sarah M. | 1 item | £189 | −£98 | −£6 | £57 | 30.1% | processing | |
| EE-10481 | 2026-03-06 | Emma T. | 2 items | £124 | −£64 | −£4 | £38 | 30.3% | shipped | |
| EE-10480 | 2026-03-05 | Charlotte R. | 1 item | £329 | −£171 | −£10 | £99 | 30.1% | fulfilled | |
| EE-10479 | 2026-03-05 | Jessica W. | 1 item | £389 | −£202 | −£12 | £117 | 30.1% | fulfilled | |
| EE-10478 | 2026-03-04 | Olivia H. | 2 items | £238 | −£124 | −£7 | £71 | 29.8% | fulfilled | |
| EE-10477 | 2026-03-04 | Sophie L. | 1 item | £310 | −£161 | −£9 | £94 | 30.2% | shipped | |
| EE-10476 | 2026-03-03 | Hannah B. | 1 item | £249 | −£129 | −£8 | £75 | 30.1% | fulfilled | |
| EE-10475 | 2026-03-03 | Alice P. | 1 item | £319 | −£166 | −£10 | £97 | 30.3% | returned | |
| EE-10474 | 2026-03-02 | Grace F. | 2 items | £278 | −£145 | −£8 | £83 | 29.9% | fulfilled | |
| EE-10473 | 2026-03-01 | Isabelle N. | 1 item | £229 | −£119 | −£7 | £69 | 30.1% | fulfilled |
Monthly Financial Scoresheet
Full 12-month breakdown — revenue, costs, profit, returns
| Month | Revenue | Wholesale Cost | Fees | Returns | Net Profit | Margin | Orders | New Customers |
|---|---|---|---|---|---|---|---|---|
| Apr '25 | £3,240 | −£1,980 | −£368 | −£194 | £892 | 27.5% | 28 | 22 |
| May '25 | £4,180 | −£2,540 | −£484 | −£251 | £1,156 | 27.7% | 36 | 28 |
| Jun '25 | £5,620 | −£3,420 | −£652 | −£337 | £1,548 | 27.5% | 49 | 38 |
| Jul '25 | £4,890 | −£2,980 | −£568 | −£293 | £1,342 | 27.4% | 42 | 31 |
| Aug '25 | £6,340 | −£3,860 | −£734 | −£380 | £1,748 | 27.6% | 55 | 42 |
| Sep '25 | £7,890 | −£4,810 | −£902 | −£473 | £2,178 | 27.6% | 68 | 51 |
| Oct '25 | £9,240 | −£5,630 | −£1,062 | −£554 | £2,548 | 27.6% | 80 | 60 |
| Nov '25 | £14,560 | −£8,870 | −£1,672 | −£874 | £4,018 | 27.6% | 126 | 94 |
| Dec '25 | £18,920 | −£11,520 | −£2,172 | −£1,134 | £5,218 | 27.6% | 164 | 122 |
| Jan '26 | £8,640 | −£5,260 | −£998 | −£518 | £2,382 | 27.6% | 75 | 56 |
| Feb '26 | £10,240 | −£6,240 | −£1,176 | −£614 | £2,824 | 27.6% | 89 | 66 |
| Mar '26Current | £11,890 | −£7,240 | −£1,372 | −£713 | £3,278 | 27.6% | 103 | 77 |
| 12-Month Total | £105,650 | −£64,350 | −£12,160 | −£6,335 | £29,132 | 27.6% | 915 | 687 |
Low Traffic
£80/mo
500 visitors/mo
2% conversion · £8 avg commission
Mid Traffic
£400/mo
2,000 visitors/mo
2.5% conversion · £8 avg commission
High Traffic
£1,920/mo
8,000 visitors/mo
3% conversion · £8 avg commission
Active Affiliate Programmes
| Programme | Network | Category | Commission | Cookie Window | Status |
|---|---|---|---|---|---|
| Amazon UK | Amazon Associates | General | 3–10% | 24 days | Setup Required |
| Horse & Hound Shop | AWIN | Equestrian Media | 6% | 30 days | Setup Required |
| Naylors Equestrian | AWIN | Equestrian Retail | 5% | 30 days | Setup Required |
| Robinsons Equestrian | AWIN | Equestrian Retail | 5% | 30 days | Setup Required |
| Petplan Equine Insurance | CJ Affiliate | Insurance | £18 per policy | 60 days | Setup Required |
| Equine Superstore | AWIN | Equestrian Retail | 6% | 30 days | Setup Required |
| The Tack Room | Rakuten | Tack & Equipment | 7% | 30 days | Setup Required |
| Global Herbs | AWIN | Horse Health | 8% | 45 days | Setup Required |
Top Affiliate Products by Commission Potential
| Product | Category | Price | Your Commission | Network |
|---|---|---|---|---|
| Stubben Genesis Dressage Saddle | Saddles & Tack | £1,890 | ~£57 | Amazon Associates |
| Collegiate Diploma AP Saddle | Saddles & Tack | £420 | ~£21 | AWIN |
| Petplan Equine Insurance | Insurance | From £25/mo | £18/policy | CJ Affiliate |
| Charles Owen AyrBrush Helmet | Riding Accessories | £189 | ~£9.45 | AWIN |
| Racesafe Motion Lite Body Protector | Riding Accessories | £149 | ~£8.94 | AWIN |
| Horseware Amigo Hero 6 Turnout | Stable & Yard | £129 | ~£6.45 | AWIN |
| Shires Velociti Bridle | Saddles & Tack | £89 | ~£4.45 | AWIN |
| Dodson & Horrell Stud Balancer | Horse Health | £48 | ~£3.84 | Amazon Associates |
Blog → Affiliate Funnel
Each blog post is designed to drive organic traffic and naturally embed affiliate links. The 5 posts currently live target high-volume search terms and are estimated to generate 200–800 monthly organic visitors each at full SEO maturity (3–6 months).
Horse Supplements Guide
horse supplements competition
~300/mo
3 affiliate links
Dressage Dress Code 2026
dressage dress code 2026
~500/mo
2 affiliate links
First Horse Trial Checklist
first horse trial checklist
~400/mo
4 affiliate links
Top 10 Brands Ranked
best equestrian brands 2026
~600/mo
0 affiliate links
Morning Yard Routine
professional groom routine
~250/mo
2 affiliate links
⚡ Next Steps to Activate Affiliate Income
Sign up at awin.com — one account covers Naylors, Robinsons, Global Herbs, and Equine Superstore. Approval typically within 48 hours.
Apply at affiliate-program.amazon.co.uk. Instant approval. Covers all Amazon UK product links in the Gear Guide.
Replace placeholder IDs in client/src/lib/affiliateData.ts with your real tracking IDs from each programme.